Redesigning NZ Brand logo II-Brand Development Process

Redesigning NZ Brand logo II-Brand Development Process Brand Logo Development Process This is the second of six in a series reviewing the New Zealand Flag re-branding process, a large and often internally divisive year-long project to run a new flag up the flag-pole...

The Art and Emotion of the Brand

The Art and Emotion of the Brand Brand Logo Development Process This is the third of six in a series reviewing the New Zealand Flag re-branding process, a complex year-long project to design a suitably individualistic and nationalistic flag that can pump up the...
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