MQL vs SQL: What Matters Most in a B2B Funnel?
MQL vs SQL: What Matters Most in a B2B Funnel? Hello, and welcome to the Cognisus Marketing Solutions blog. When it comes to B2B marketing, most...
Post-Sale Marketing: How to Turn First-Time Buyers into Loyal Customers
Customer acquisition is the first step in running a business. However, it is significantly more costly to acquire new customers than to retain...
Nurturing Leads in the Middle of the Funnel: Best Practices for Email and Retargeting Campaigns
Businesses can nurture leads in the middle of the funnel by providing valuable content and building trust with personalized email and retargeting...
Redesigning NZ Brand logo II-Brand Development Process
Brand Logo Development Process This is the second of six in a series reviewing the New Zealand Flag re-branding process, a large and often...
New Zealand is choosing a new Flag- Which brand would you choose?
New Zealand flag / brand is being confused with the Australian flag /brand For those of you that recognized that the flag depicted to the left is in...
Maximizing Your Business Growth with Data-Driven Digital Marketing
Maximizing Your Business Growth with Data-Driven Digital Marketing Use data-driven digital marketing to improve targeting, boost conversion rates,...
The Irish Catholic Church Needs a 21st Century Marketing Plan
Marketing a Mature Brand? On Friday May 22nd the people of Ireland embraced difference and diversity by approving the 34th amendment to the Irish...
Top of the Funnel Strategies: How to Generate Awareness and Attract Qualified Leads
TOFU marketing focuses on building brand awareness and attracting a broad audience to generate initial interest in your business. Effective TOFU...
What Is Marketing and Why Is It Important for Your Business?
Hello, and welcome to the Cognisus Solutions marketing blog. This blog is all about marketing and its power to impact your business. Over the next...