Entresto: When Clinical Strength Was Not Enough
Entresto entered the market with significant clinical promise and the potential to reshape heart failure management. Supported by the PARADIGM-HF...
Positioning and Messaging
Challenge This training and educator provider was introducing a new service and wanted to: ✔ Appropriately position it with their target audience ✔...
Resource allocation to re-energize script growth
Challenge A privately-held Pharmaceutical manufacturer was concerned that product NRx growth was flattening. The company needed to quickly identify...