Entresto: When Clinical Strength Was Not Enough Entresto entered the market with significant clinical promise and the potential to reshape heart failure management. Supported by the PARADIGM-HF trial and reinforced through evolving treatment guidelines, the therapy...
Positioning and Messaging Challenge This training and educator provider was introducing a new service and wanted to: ✔ Appropriately position it with their target audience ✔ Develop compelling messaging to drive uptake Methodology CMS conducted attribute research...
Resource allocation to re-energize script growth Challenge A privately-held Pharmaceutical manufacturer was concerned that product NRx growth was flattening. The company needed to quickly identify and address the factors slowing Rx growth. Resources were not available...
