Caitlyn J. – #Megabrand? (IV) “Call Me Caitlyn” Product Launch This is the fourth in a series of four articles each looking products and brands and utilizing the recent Caitlyn Jenner launch as illustration. The launch The June 1st “Call me Caitlyn” piece in Vanity...
New Zealand is choosing a new Flag- Which brand would you choose? New Zealand flag / brand is being confused with the Australian flag /brand For those of you that recognized that the flag depicted to the left is in fact the Australian flag /brand and not the New...
Redesigning NZ Brand logo II-Brand Development Process Brand Logo Development Process This is the second of six in a series reviewing the New Zealand Flag re-branding process, a large and often internally divisive year-long project to run a new flag up the flag-pole...
The Art and Emotion of the Brand Brand Logo Development Process This is the third of six in a series reviewing the New Zealand Flag re-branding process, a complex year-long project to design a suitably individualistic and nationalistic flag that can pump up the...
Resource allocation to re-energize script growth Challenge A privately-held Pharmaceutical manufacturer was concerned that product NRx growth was flattening. The company needed to quickly identify and address the factors slowing Rx growth. Resources were not available...
