The Irish Catholic Church Needs a 21st Century Marketing Plan Marketing a Mature Brand? On Friday May 22nd the people of Ireland embraced difference and diversity by approving the 34th amendment to the Irish constitution “marriage may be contracted in accordance with...
Marketing Yoga to Men- Too much of a Stretch? Focus on the “Core” Benefits Running, Marketing, Positioning and Yoga I had to stop running in fall 2013, because of a groin injury. After months of unsuccessful physical rehabilitation, I was advised to forget about...
Caitlyn J. – #Megabrand? (I) Products vs. Brands Products and Brands This is the first in a series of four articles each looking products and brands and utilizing the recent Caitlyn Jenner new product launch as illustration. “Call Me Caitlyn” (I) It is probably safe...
Caitlyn J. – #Megabrand? (II) Product Launch Pre vs. Post-launch This is the second in a series of four articles each looking at products and brands and utilizing the recent Caitlyn Jenner product launch as illustration. “Call Me Caitlyn” II As any product launch...
Caitlyn J. – #Megabrand? (III) Important Pre-launch Considerations This is the third in a series of four articles each looking at products and brands and utilizing the recent Caitlyn Jenner launch as illustration. Some (but not all) Important Pre-launch Considerations...
