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TOFU marketing focuses on building brand awareness and attracting a broad audience to generate initial interest in your business. Effective TOFU...

Customer acquisition is the first step in running a business. However, it is significantly more costly to acquire new customers than to retain...

Hello, and welcome to the Cognisus Solutions marketing blog. This blog is all about omnichannel marketing and why you must consider it for your...

Hello and welcome to the Cognisus Solutions marketing blog. This blog is all about marketing and its power to impact your business. Over the next...

Hello, and welcome to the Cognisus Solutions marketing blog. This blog is all about marketing and its power to impact your business. Over the next...

Marketing a Mature Brand? On Friday May 22nd the people of Ireland embraced difference and diversity by approving the 34th amendment to the Irish...

Running, Marketing, Positioning and Yoga I had to stop running in fall 2013, because of a groin injury. After months of unsuccessful physical...

Products and Brands This is the first in a series of four articles each looking products and brands and utilizing the recent Caitlyn Jenner new...

This is the second in a series of four articles each looking at products and brands and utilizing the recent Caitlyn Jenner product launch as...

This is the third in a series of four articles each looking at products and brands and utilizing the recent Caitlyn Jenner launch as illustration....