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How to Build Customer Loyalty in the Age of Short Attention Spans
How to Build Customer Loyalty in the Age of Short Attention Spans Every day, your customers are pulled in a hundred directions by emails, ads, and...
The Best AI Tools for Small Brick-and-Mortar Businesses
The Best AI Tools for Small Brick-and-Mortar Businesses Hello, and welcome to the Cognisus Marketing Solutions blog. In this blog, we will look into...
Love at First Click: The Role of AI in Building Customer Relationships
Love at First Click: The Role of AI in Building Customer Relationships AI enhances customer relationships by predicting behaviors, personalizing...
3 Marketing Mistakes to Avoid in 2025 (And What to Do Instead)
3 Marketing Mistakes to Avoid in 2025 (And What to Do Instead) Hello, and welcome to the Cognisus Marketing Solutions blog. The marketing world is...
Top Marketing Channels for Maximum Return on Investment (ROI) in 2025
Top Marketing Channels for Maximum Return on Investment (ROI) in 2025 Hello, and welcome to the Cognisus Marketing Solutions blog. This time, we’ll...
Marketing Goals: Setting Your Strategy for a Successful 2025
Marketing Goals: Setting Your Strategy for a Successful 2025 Creating a focused and accountable 2025 strategic plan that supports long-term business...
What Makes Email Retargeting a Must-Have for Marketers?
Hello, and welcome to the Cognisus Marketing Solutions blog. This time, we’re talking about email retargeting—a strategy that’s quickly becoming a...
Why Every Business Needs a Strategic Plan: Especially Yours
Hello, and welcome to the Cognisus Marketing Solutions blog. In today's post, we will learn how strategic planning is a critical tool for all...
Nurturing Leads in the Middle of the Funnel: Best Practices for Email and Retargeting Campaigns
Businesses can nurture leads in the middle of the funnel by providing valuable content and building trust with personalized email and retargeting...
Top of the Funnel Strategies: How to Generate Awareness and Attract Qualified Leads
TOFU marketing focuses on building brand awareness and attracting a broad audience to generate initial interest in your business. Effective TOFU...
Post-Sale Marketing: How to Turn First-Time Buyers into Loyal Customers
Customer acquisition is the first step in running a business. However, it is significantly more costly to acquire new customers than to retain...
What Is Omni-Channel Marketing and Why Is It Important for You?
Hello, and welcome to the Cognisus Solutions marketing blog. This blog is all about omnichannel marketing and why you must consider it for your...
How to Build a Strong Brand Identity with Effective Market Positioning Strategies
Hello and welcome to the Cognisus Solutions marketing blog. This blog is all about marketing and its power to impact your business. Over the next...
What Is Marketing and Why Is It Important for Your Business?
Hello, and welcome to the Cognisus Solutions marketing blog. This blog is all about marketing and its power to impact your business. Over the next...
The Irish Catholic Church Needs a 21st Century Marketing Plan
Marketing a Mature Brand? On Friday May 22nd the people of Ireland embraced difference and diversity by approving the 34th amendment to the Irish...
Marketing Yoga to Men- Too much of a Stretch? Focus on the “Core” Benefits
Running, Marketing, Positioning and Yoga I had to stop running in fall 2013, because of a groin injury. After months of unsuccessful physical...
Caitlyn J. – #Megabrand? (I) Products vs. Brands
Products and Brands This is the first in a series of four articles each looking products and brands and utilizing the recent Caitlyn Jenner new...
Caitlyn J. – #Megabrand? (II) Product Launch Pre vs. Post-launch
This is the second in a series of four articles each looking at products and brands and utilizing the recent Caitlyn Jenner product launch as...
Caitlyn J. – #Megabrand? (III) Important Pre-launch Considerations
This is the third in a series of four articles each looking at products and brands and utilizing the recent Caitlyn Jenner launch as illustration....
Caitlyn J. – #Megabrand? (IV) “Call Me Caitlyn” Product Launch
This is the fourth in a series of four articles each looking products and brands and utilizing the recent Caitlyn Jenner launch as illustration. The...
New Zealand is choosing a new Flag- Which brand would you choose?
New Zealand flag / brand is being confused with the Australian flag /brand For those of you that recognized that the flag depicted to the left is in...
Redesigning NZ Brand logo II-Brand Development Process
Brand Logo Development Process This is the second of six in a series reviewing the New Zealand Flag re-branding process, a large and often...
The Art and Emotion of the Brand
Brand Logo Development Process This is the third of six in a series reviewing the New Zealand Flag re-branding process, a complex year-long project...