Resource allocation to re-energize script growth Challenge A privately-held Pharmaceutical manufacturer was concerned that product NRx growth was flattening. The company needed to quickly identify and address the factors slowing Rx growth. Resources were not available...
Positioning and Messaging Challenge This training and educator provider was introducing a new service and wanted to: ✔ Appropriately position it with their target audience ✔ Develop compelling messaging to drive uptake Methodology CMS conducted attribute research...
