Marketing Yoga to Men- Too much of a Stretch? Focus on the “Core” Benefits Running, Marketing, Positioning and Yoga I had to stop running in fall 2013, because of a groin injury. After months of unsuccessful physical rehabilitation, I was advised to forget about...
Caitlyn J. – #Megabrand? (I) Products vs. Brands Products and Brands This is the first in a series of four articles each looking products and brands and utilizing the recent Caitlyn Jenner new product launch as illustration. “Call Me Caitlyn” (I) It is probably safe...
Caitlyn J. – #Megabrand? (II) Product Launch Pre vs. Post-launch This is the second in a series of four articles each looking at products and brands and utilizing the recent Caitlyn Jenner product launch as illustration. “Call Me Caitlyn” II As any product launch...
Caitlyn J. – #Megabrand? (III) Important Pre-launch Considerations This is the third in a series of four articles each looking at products and brands and utilizing the recent Caitlyn Jenner launch as illustration. Some (but not all) Important Pre-launch Considerations...
Caitlyn J. – #Megabrand? (IV) “Call Me Caitlyn” Product Launch This is the fourth in a series of four articles each looking products and brands and utilizing the recent Caitlyn Jenner launch as illustration. The launch The June 1st “Call me Caitlyn” piece in Vanity...
New Zealand is choosing a new Flag- Which brand would you choose? New Zealand flag / brand is being confused with the Australian flag /brand For those of you that recognized that the flag depicted to the left is in fact the Australian flag /brand and not the New...
