Marketing Goals: Setting Your Strategy for a Successful 2025 Creating a focused and accountable 2025 strategic plan that supports long-term business goals is important for your success in 2025 and beyond Important trends for 2025 include AI personalization, voice...
What Makes Email Retargeting a Must-Have for Marketers? Hello, and welcome to the Cognisus Marketing Solutions blog. This time, we’re talking about email retargeting—a strategy that’s quickly becoming a favorite for marketers everywhere. If you’ve ever wondered how to...
Why Every Business Needs a Strategic Plan: Especially Yours Hello, and welcome to the Cognisus Marketing Solutions blog. In today’s post, we will learn how strategic planning is a critical tool for all businesses looking to achieve their goals with clarity and...
Nurturing Leads in the Middle of the Funnel: Best Practices for Email and Retargeting Campaigns Businesses can nurture leads in the middle of the funnel by providing valuable content and building trust with personalized email and retargeting campaigns. Segmenting...
Top of the Funnel Strategies: How to Generate Awareness and Attract Qualified Leads TOFU marketing focuses on building brand awareness and attracting a broad audience to generate initial interest in your business. Effective TOFU strategies include creating educational...
Post-Sale Marketing: How to Turn First-Time Buyers into Loyal Customers Customer acquisition is the first step in running a business. However, it is significantly more costly to acquire new customers than to retain current customers; typically, acquiring a new...
