Cognisus Approach to Conversion-First Web Design (2025) Conversion-first design focuses on clarity, speed, and guiding users through each stage of their journey. Outdated tactics like carousels, vague CTAs, and pop-ups reduce conversions and frustrate users. A...
Is Your Website Winning Customers for You, or For Your Competitors? Hello, and welcome to the Cognisus Marketing Solutions blog. When someone visits your website, the experience needs to be seamless. It all comes down to how your website feels to use. That’s the role...
Cognisus Help Desk: Quick Fixes to Speed Up Your Website Hello, and welcome to the Cognisus Marketing Solutions blog. Many of our new customers come to us frustrated that their websites feel slow. They’re losing traffic, leads, and even ad dollars. Sound familiar?...
How to Build a B2B Lead Generation Funnel That Works Most B2B funnels fail because they chase quantity, ignore real buyer behavior, and lack alignment between marketing and sales. A working B2B lead generation funnel follows key stages, meets buyer needs at each step,...
Using LinkedIn Ads to Fill the Top of Your B2B Lead Funnel Hello, and welcome to the Cognisus Marketing Solutions blog. Are you having a hard time bringing in high-quality leads at the top of your B2B funnel? You’re not alone. Without clear targeting and a...
How to Spot Growth Opportunities in Your Data Hello, and welcome to the Cognisus Marketing Solutions blog. In this blog, we’ll talk about how you can spot opportunities for growth by analyzing your business data. When you’re running a business, you’re constantly...
