Top of the Funnel Strategies: How to Generate Awareness and Attract Qualified Leads TOFU marketing focuses on building brand awareness and attracting a broad audience to generate initial interest in your business. Effective TOFU strategies include creating educational...
Post-Sale Marketing: How to Turn First-Time Buyers into Loyal Customers Customer acquisition is the first step in running a business. However, it is significantly more costly to acquire new customers than to retain current customers; typically, acquiring a new...
What Is Omni-Channel Marketing and Why Is It Important for You? Hello, and welcome to the Cognisus Solutions marketing blog. This blog is all about omnichannel marketing and why you must consider it for your business. Over the next few months, we will look at common...
How to Build a Strong Brand Identity with Effective Market Positioning Strategies Hello and welcome to the Cognisus Solutions marketing blog. This blog is all about marketing and its power to impact your business. Over the next few months, we will look at common...
What Is Marketing and Why Is It Important for Your Business? Hello, and welcome to the Cognisus Solutions marketing blog. This blog is all about marketing and its power to impact your business. Over the next few months, we will look at common business problems that...
The Irish Catholic Church Needs a 21st Century Marketing Plan Marketing a Mature Brand? On Friday May 22nd the people of Ireland embraced difference and diversity by approving the 34th amendment to the Irish constitution “marriage may be contracted in accordance with...
