Challenge This training and educator provider was introducing a new service and wanted to: Appropriately position it with their target audience Develop compelling messaging to drive uptake Methodology CMS conducted attribute research within the target customer segment to: Identify market challenges, needs and expectations. Identified key attributes and customer willingness to pay for each specific […]

Challenge A privately-held Pharmaceutical manufacturer was concerned that product NRx growth was flattening. The company needed to quickly identify and address the factors slowing Rx growth. Resources were not available for additional marketing FTE’s. CMS was hired to provide immediate additional product marketing support and market research services. Methodology The CMS objective was to identify […]