18 Sep 2015

The Art and Emotion of the Brand

Written by Cognisus Marketing Solutions
Category: Blog

Brand Logo Development Process This is the third of six in a series reviewing the New Zealand Flag re-branding process, a complex year-long project to design a suitably individualistic and nationalistic flag that can pump up the collective New Zealand patriotic fervour. The goal is to have a new flag by April 2016. This is a brand marketing project [...]

07 Sep 2015

Redesigning NZ Brand logo II-Brand Development Process

Written by Cognisus Marketing Solutions
Category: Blog

Brand Logo Development Process This is the second of six in a series reviewing the New Zealand Flag re-branding process, a large and often internally divisive year-long project to run a new flag up the flag-pole by April 2016. In commercial organizations of all types and sizes, marketing projects can sometimes be intense and emotional. Usually [...]

31 Aug 2015

New Zealand is choosing a new Flag- Which brand would you choose?

Written by Cognisus Marketing Solutions
Category: Blog

New Zealand flag / brand is being confused with the Australian flag /brand For those of you that recognized that the flag depicted to the left is in fact the Australian flag /brand and not the New Zealand flag /brand, well done! To those that didn’t, don’t worry, according to John Key, the current Prime Minister [...]

03 Aug 2015

Caitlyn J. – #Megabrand? (IV) “Call Me Caitlyn” Product Launch

Written by Cognisus Marketing Solutions
Category: Blog

This is the fourth in a series of four articles each looking products and brands and utilizing the recent Caitlyn Jenner launch as illustration. The launch The June 1st “Call me Caitlyn” piece in Vanity Fair magazine was the official public unveiling and launch of the “I am Cait” product. However, this was preceded by [...]

03 Aug 2015

Caitlyn J. – #Megabrand? (III) Important Pre-launch Considerations

Written by Cognisus Marketing Solutions
Category: Blog

This is the third in a series of four articles each looking at products and brands and utilizing the recent Caitlyn Jenner launch as illustration. Some (but not all) Important Pre-launch Considerations A specific product R & D & launch goals objectives & strategic and tactical plans: should be developed, maintained and updated by the [...]

02 Aug 2015

Caitlyn J. – #Megabrand? (II) Product Launch Pre vs. Post-launch

Written by Cognisus Marketing Solutions
Category: Blog

This is the second in a series of four articles each looking at products and brands and utilizing the recent Caitlyn Jenner product launch as illustration. “Call Me Caitlyn” II As any product launch should, Caitlyn J’s launch appears to be unfolding with a well-orchestrated media campaign and events and so far the launch [...]

30 Jul 2015

Caitlyn J. – #Megabrand? (I) Products vs. Brands

Written by Cognisus Marketing Solutions
Category: Blog

Products and Brands This is the first in a series of four articles each looking products and brands and utilizing the recent Caitlyn Jenner new product launch as illustration. “Call Me Caitlyn” (I) It is probably safe to say that prior to June of this year, many of the people reading this may not have [...]

25 Jun 2015

Marketing Yoga to Men- Too much of a Stretch? Focus on the “Core” Benefits

Written by Cognisus Marketing Solutions
Category: Blog

Running, Marketing, Positioning and Yoga I had to stop running in fall 2013, because of a groin injury. After months of unsuccessful physical rehabilitation, I was advised to forget about running, consider low impact activities and concentrate on “strengthening my core”. I started cycling and swimming and in January of this year, I started yoga. [...]

04 Jun 2015

The Irish Catholic Church Needs a 21st Century Marketing Plan

Written by Cognisus Marketing Solutions
Category: Blog

Marketing a Mature Brand? On Friday May 22nd the people of Ireland embraced difference and diversity by approving the 34th amendment to the Irish constitution "marriage may be contracted in accordance with law by two persons without distinction as to their sex". Voter turnout was 60.5% and the amendment was approved by 62% of actual [...]

Blog