You can turn one strong idea into 10 powerful, platform-specific pieces of content that work to boost visibility, engagement, and conversions. Use the Hub-and-Spoke model to repurpose content efficiently without losing quality or consistency. Avoid common repurposing...
Using Quarterly Marketing Reviews to Drive Smarter Strategy Hello, and welcome to the Cognisus Marketing Solutions blog. Your team may be running campaigns, creating content, or engaging on social media, yet these efforts may not be effectively moving your business...
MQL vs SQL: What Matters Most in a B2B Funnel? Hello, and welcome to the Cognisus Marketing Solutions blog. When it comes to B2B marketing, most teams struggle with lead quality, handoffs between marketing and sales, or low conversion rates. Often, the issue comes...
Cognisus Approach to Conversion-First Web Design (2025) Conversion-first design focuses on clarity, speed, and guiding users through each stage of their journey. Outdated tactics like carousels, vague CTAs, and pop-ups reduce conversions and frustrate users. A...
Is Your Website Winning Customers for You, or For Your Competitors? Hello, and welcome to the Cognisus Marketing Solutions blog. When someone visits your website, the experience needs to be seamless. It all comes down to how your website feels to use. That’s the role...
Cognisus Help Desk: Quick Fixes to Speed Up Your Website Hello, and welcome to the Cognisus Marketing Solutions blog. Many of our new customers come to us frustrated that their websites feel slow. They’re losing traffic, leads, and even ad dollars. Sound familiar?...
